Our website team will work to ensure best practices in both content and structure so that every opportunity to maintain and even improve your rankings are realized. Most importantly, our team will remap pages to the new addresses via a process called 301 redirects. This ensures the history and respect you’ve earned in Google over the years carries forward to your new site. What’s a 301 redirect? Sounds technical, doesn’t it? Think of it as a bridge. It’s a bridge telling Google that the page formerly known as “xyz” is now found at “zyx”. This bridge allows you to keep the history and respect that page has earned from Google and carry it forward to the new site. Not using tools like a 301 direct for each page of your site is kind of like throwing your page in park on the highway and wondering why there’s a problem.